As the Art Director for Casa Terra, a forthcoming hotel and residence development nestled in the vibrant landscape of Tulum, Mexico, my mission was to encapsulate the essence of its natural allure and luxurious tranquility. Crafting a brand identity that harmonized with the spirit of its surroundings, I meticulously designed a logo and a suite of brand deliverables, culminating in a captivating developer's preview book. From conceptualization to execution, every element of the brand package was imbued with the distinctive charm and sophistication that Casa Terra embodies. Collaborating closely with render artists, I ensured that every image asset resonated with the essence of Casa Terra, evoking a sense of serenity and sophistication. With its anticipated opening in 2026, Casa Terra promises to redefine hospitality in Tulum, offering a haven where modern luxury seamlessly intertwines with the timeless beauty of nature.