As a pivotal part of the Jake Arnold for Crate&Barrel collection launch, I took charge of conceptualizing, directing, and overseeing the production of the video assets. From ideation to execution, I was tasked with crafting a compelling narrative that seamlessly translated across platforms, spanning e-commerce, paid social, and organic media channels. The result was a captivating visual journey that effectively introduced the collection to audiences, leaving a lasting impression of its unique essence and style.